Thank you for having delicious drinks everyday. Everyone loves your drinks so much that they will wait patiently in that long line. You also have an atmosphere that makes us so relaxed that we want to stay there all day. Look at people on the couch. They are relaxing as if they are in their own room. You have the power to make people come to your place without forcing them. I believe that your company has been giving a great effort to become the world’s most well known coffee shop.
However, we have noticed that you are not encouraging a good environmental impact to the earth. I am a leader of an environmental volunteer community of Japan. Our community is called “Green Living” and we have a volunteer event once a week. We clean our town with the local children, we take care of city street trees, and participate in other events that help keep our Earth a better place to live. Therefore, I really appreciate what you have done in 2011. You had an event in New York encouraging people to use reusable travel mugs instead of paper cups. Unfortunately, it was just that day, so using less disposable containers is not something you are implementing today.
As you might notice as well, I think using disposable containers are a waste and it is really an American bad habit. I would like to suggest two ways that can be useful for you to decrease the use of disposable containers in the future. The first suggestion is to charge five cents per paper cup if customers do not bring their own container. In Japan, many supermarkets charge 5 cents to get a plastic bag when they forget their own. This charge made customers bring their own eco bags when they go shopping, and it has successfully decreased amount of plastic bags. Another suggestion is to ask customers if they are having the drink at the store, or to go and sort out if they need a disposable container or not. If they are having them inside, I recommend you use reusable mug cups for those customers. A café where I used to work in Japan did this system and they were able to reduce a large amount of disposable paper cups.
Lastly, this suggestion has nothing to do about my community, but my personal thoughts. I used to live in Mie, which is in the countryside. There, I needed to drive two hours to get a drink from Starbucks. Whenever I was able to have your product, I always felt happy and it was very precious for me to drink your coffee. However, when I moved to Kyoto, which is a city, I saw Starbucks everywhere. I was happy at first, but eventually it made me feel that Starbucks is not that valuable of a thing after all. I love your products and I will continue to do so, but I cannot help having a feeling that your company is facing overproduction.
I appreciate you taking the time to read this letter. I hope you will take this problem under consideration. Thank you.
Green Living Community